Sedavit gets new package design

Arterium Corporation's Sedavit will be sold in new packaging starting January — the carton design has been overhauled for tablets and oral solution alike. The new design incorporates two main colours reflecting Sedavit's herbal nature and rich vitamin content — the two features that ensure efficacy of the product. The background is composed of outlines of the plants included in the preparation formula. “We endeavoured to keep the look consistent with old packaging, which consumers have got used to over the 10+ years the product has been in the market, while putting a modern spin on the familiar design,” manager for OTC development Iryna Oliynyk said. Sedavit is a complex preparation for prophylaxis and treatment of neuroses, stress, manager's syndrome, and insomnia. Introduced to the Ukrainian market in 2003, it has been registered also in Belarus, Azerbaijan, Uzbekistan and Kazakhstan since then.